Primate is a visualization software company that specializes in situational awareness in control room operations. Primate offers services for each stage of control room processing by assisting with the initial design of content, followed by the content development, then testing and deployment, and finally “after-the-fact” situational awareness assessments. These phases assist customers in evolving and improving the effectiveness of control center operations. The primary reason for the control room is to serve the control room staff, so design for users is critical to creating an effective environment and achieving user acceptance.